In Hand Dental Brand Design
Logo update + Brand refresh + Comprehensive website update + Digital and print assets + App mockups on devices
About In Hand Dental
In Hand Dental is a HIPAA-compliant teledentistry platform that connects dentists and orthodontists with their patients. Their solution provides competitively priced recall, remote dental monitoring, lead generation and virtual visits, treatment templates for invisible aligners, wired braces, sleep apnea, and more. In Hand Dental allows doctors to see more patients but with less chair time. Patients receive excellent doctor-supervised care through the app.
About the Brand
In Hand Dental has been a game changer in the teledentistry space. The majority of the people seeing the website are dentists or orthodontists, and most of their print materials is geared towards this audience as well. Their name is taken from their one of their other platforms, In Hand Health. They wanted to keep the look and feel of their In Hand Health logo in order to establish the connection of the brands, but change the colors and distinguish it as a separate arm of their business.
Project details:
- Designed the In Hand Dental logo based on the In Hand Health logo. Created an updated style guide with how to use this new logo.
- Created all app icons for various devices and app stores.
- Developed website for their team. They wanted a site that they could manage after handoff, but wanted help with templating and layout.
- Creation of assets such as conference materials, brochures, and phone app mockups.
Wins: The Profit Calculator page has inputs where the user can see how much they can save with the In Hand Dental App. All outputs are based on complex Excel formulas that I converted to JavaScript. The sales team frequently leverages this page; the ability to achieve these conversions and enable prospective clients to witness real-time results stands out as a significant selling feature.
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