covR Brand Design
Logo update + Comprehensive website update + Digital and print assets
About covR
covR is a roofing and exteriors company located in Denver, Colorado that was founded in 2022. covRâs founders believe in a better way to deliver quality services through meaningful communication, expertise, and partnerships. They are dedicated to providing excellent customer care and provide ongoing trainings to other industry leaders.
About the Brand
covR wanted to stand out from the competition, making a name for themselves by building relationships in their community. Therefore, pictures of Colorado itself were used in order to make users feel like they were in the right place immediately. I used the dark green and black from the logo in the design, and added in a gold highlight to add contrast. Making the website feel interactive was an important factor to the team as well, so I created animated slides as the hero image on the homepage above the fold. I also added in a video on the Service Area page hero area. They wanted features that looked like they were overlapping (similar to a roof), so we found a really great way to include that in the design.
Project details:
- Added âRoofing + Exteriorsâ and made tweaks to their existing logo.
- Developed a comprehensive style guide complete with patterns and usage guidelines.
- Designed website and expanded covRâs online presence.
- Creation of assets such as brochures and sweatshirt designs.
Wins: covR was profitable in their first year, and had most of their leads come through the website. They had these kind words to say:
Our team consistently receives compliments on the brand, from the way we present online, to our color schemes and the strength of our website. In a saturated market, it can be tough to stand out as a new company, the care and thought put into our brand has supported our company through growth that was 3x our annual forecast.
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